What Do Marie Kondo and Business Have in Common?


Earlier this month I posted a video on our Facebook page and answered the questions, “Who is Marie Kondo, and what does decluttering have to do with business?” (In case you missed it, you can watch it here)

If you’ve never heard of Marie Kondo, she’s the author of The Life Changing Magic of Tidying Upand Spark Joy. She also has a series on Netflix. She is Japanese, and has created a unique method of decluttering and organizing. Basically, she encourages her audience to organize their homes by only keeping the items that spark joy, and decluttering the rest.

You may be wondering, ‘What does this have to do with being in business?’ Let’s use the analogy of moving into a new home. Over time, we accumulate a ton of stuff and pretty soon the closets, basement, and attic are full! We don’t even use some of the things we’ve acquired, and have probably forgotten about them. So we do a massive clean up, donate a bunch of things, and post for sale items that have some value left.

When we start a business, we usually work on our own and do all the things. No shame – most people start off that way. Over time, the business grows and we find ourselves at capacity. We literally can’t take on one more thing, and we feel stuck and unable to grow. In order to keep moving forward, we must declutter our workload.

If you can relate to the situation I described, simply respond to this email and let me know one time consuming thing that you do each week that you don’t enjoy. I’d love to hear from you!

Here to support you and your business,

Melissa and the Savvy CVA Team